Meta says Muse has over 10M users, with shopping a top activity
Meta Muse users are adopting the app for shopping and personal productivity, the company said during Q3 earnings. The AI app now has over 10M users.
TL;DR
- Meta's AI app Muse has over 10 million users.
- Approximately 25% of Muse users engage with the app daily.
- Over a quarter of engaged shopping users have an average purchase size exceeding $200.
- Muse is used for personal productivity tasks, such as email and calendar management.
- Meta intends to monetize Muse through commerce fees and premium access to advanced AI models.
- The company expects Muse to become profitable after scaling and improving cost efficiency.
- Muse will play a role in Meta's smart glasses strategy.
- A "Muse network" is planned to allow Muses to interact with other users' Muses.