tech
OTB Group Brings Google Cloud Virtual Try-On to Luxury
Google Cloud’s Virtual Try-On API powers personalised styling and clienteling as OTB Group rolls out pilots at Diesel and Jil Sander in the US and Europe
TL;DR
- OTB Group is piloting Google Cloud's Virtual Try-On API at Diesel and Jil Sander stores in the US and Europe.
- The technology uses AI, specifically Gemini models, to provide realistic virtual previews of how clothing fits and moves on a shopper.
- Client advisors can use the tool to share hyper-personalized previews, improving customer engagement and confidence.
- The system is designed to scale across different regions and brand identities, running on Google Cloud infrastructure.
- Additional AI tools like Nano Banana for image editing and Veo for video generation are also being integrated.
- The rollout will extend to other OTB brands, including Marni and Maison Margiela.
- The collaboration aims to deliver personalization at scale, higher purchase confidence, fewer returns, and stronger omnichannel engagement.