Disney Plus is getting vertical video
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TL;DR
- Disney Plus is introducing a vertical video feed later this year.
- The feed will include original short-form programming, repurposed social clips, and refashioned scenes from longer content.
- Erin Teague, Disney’s EVP of product management, described it as a unified app for short-form Disney content.
- The experience will evolve to dynamically update based on user interests across Sports, News, and Entertainment.
- The ESPN app previously added a vertical video tab called 'Verts'.
- Netflix has also been testing a vertical video feed.