tech
A consulting firm's AI chief explains why it's using agents to give out free business advice
Bret Greenstein, the chief AI officer of midsize consultancy West Monroe, says some of its insights now cost basically nothing to produce.
TL;DR
- West Monroe launched six free AI agents to produce strategy-style reports.
- The agents cover topics such as business model risk, competitive strategy, and AI use case prioritization.
- The platform aims to help business leaders test strategies and demonstrate AI's impact on consulting.
- The free reports offer an outside-in view for companies and can range from 5 to 10 pages.
- West Monroe's AI chief, Bret Greenstein, believes this democratizes insights, making early-stage analysis accessible at a near-zero marginal cost.
- The firm sees this as a 'phase zero' offering, with paid services beginning for deeper analysis and implementation.
- The rise of AI is challenging traditional consulting models and may automate some entry-level tasks, but human judgment and relationships remain crucial.
- Consultants need to focus more on outcomes and collaborate closely with clients.