tech
Is Apple TV the new HBO?
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TL;DR
- Apple TV+ focuses on a few tentpole shows rather than a large catalog, a strategy similar to premium cable networks.
- Data suggests that viewership on Apple TV+ is heavily driven by specific anchor shows, unlike Netflix where engagement is spread across a wider range of titles.
- This model has led to critical success for shows like 'Severance' and 'Ted Lasso', but Apple TV+ still ranks lower in overall viewership compared to major streaming services.
- Apple's business model, which includes its hardware sales and services ecosystem, allows it to prioritize this strategy, and it also benefits from aggregating third-party content.
- The introduction of an ad-supported tier, if it occurs, could change Apple TV+'s strategy to focus more on scale and personalization, similar to Netflix.