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The Skill Young People Envy Most in the Age of Pre-fabrication: Two Words - 36Kr

When 'slowing down' is designed into hourly consumer packages, this business becomes increasingly similar to what it initially tried to escape.

The Skill Young People Envy Most in the Age of Pre-fabrication: Two Words - 36Kr

TL;DR

  • A growing trend sees young people engaging in "handmade" crafts like beading, knitting, and pottery, rejecting the efficiency of AI and mass production.
  • This "handmade economy" values the process of creation and the experience it offers, providing a sense of control and emotional fulfillment.
  • The trend is driven by a desire for uniqueness and personal investment in items, a reaction against the standardization of industrial society.
  • Businesses are capitalizing on this by offering workshops and DIY experiences, often at a premium price, focusing on the "experience" rather than just the product.
  • This phenomenon is seen as a form of consumer upgrade, driven by a desire for a break from the automated and a need for tangible creation.
  • Challenges in the "handmade economy" include high operating costs, intense competition, and the need for continuous innovation to attract customers.
  • The trend is likely to persist as long as people seek a temporary escape from standardized life and a connection to tangible creation.