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Ferrari's Luce is a free option on a whole new market

Italian company’s valuation stacks up even if it never figures out a workable electric vehicle strategy

Ferrari's Luce is a free option on a whole new market

TL;DR

  • The Italian company possesses a strong valuation.
  • A workable electric vehicle strategy is not a prerequisite for this valuation.
  • The new electric model, Luce, offers a free option.
  • Luce is targeted at a new market segment.