A $10 billion AI startup is finding out how quickly people will hand over their wallets

Instinct founder Noah Shinn says rapid credit card linking shows trust, as AI agent rivals like Meta's Muse and OpenAI's Dots chase shopping.

A $10 billion AI startup is finding out how quickly people will hand over their wallets

TL;DR

  • Nearly 40% of Instinct users link personal credit cards within three weeks of use.
  • This rapid linking of financial information indicates growing user trust in AI agents.
  • Instinct helps users get tasks done, like booking flights and managing subscriptions.
  • Competitors in the AI personal assistant space include Meta's Muse, OpenAI's Dots, and Anthropic's Claude Duet.
  • Shopping is a major use case, with AI agents facilitating purchases.
  • Instinct's effectiveness relies on accumulating extensive user data, including private communications and preferences.