Sports, live events, original IP and proprietary data represent the hottest assets in media right now.

\n\n

Why it matters: The next wave of media deals is not just about owning content, but using scarce assets to drive fandom and then owning and optimizing that customer relationship.

","freeContentEncoded","textContent","published","strategy","curl-ready","locked","deletedAt","isSyncedFromOwnBlog","original","duplicatesCount",0,"duplicateVersion","originalArticleId","errorsCount","appearance","color","backgroundColor","shortSummary","Media's biggest assets are live events, sports, original content, and unique data, signaling a shift in deal-making strategies.","summary","The media industry's most valuable assets currently include sports, live events, original intellectual property, and proprietary data. Future media deals will likely focus on acquiring these scarce resources to cultivate fan engagement and manage customer relationships effectively. The emphasis is shifting from mere content ownership to leveraging unique assets for strategic advantage.","bullets",[384,385,386],"persons",[],"places",[],"words",48,"sentiment","subject","economy","meta",{"_346":347,"_348":349,"_350":351},"eventId","afa79d9088fbc39d647a82cdbb1f726f9449c978f8568f70ca16771f2bbbe200","nostrRootEvent","event",{"_24":281,"_311":334,"_153":98,"_206":335,"_315":316,"_242":336,"_318":337},"authorNPub","markdown","Sports, [live events](https://www.axios.com/newsletters/axios-media-trends-executive-45f4b710-9741-11f1-94e5-93f8f2a6565f), original IP and proprietary data represent the hottest assets in media right now.\n\n**Why it matters:** The next wave of media deals is not just about owning content, but using scarce assets to drive fandom and then owning and optimizing that customer relationship.","freeMarkdown","kind1EventId","kind30023EventId","83b4e404f5292099617c4a536fe79c44adb92aaf45c07eb8ecd5247549a36a96","kind30023",{"_24":291,"_311":312,"_153":313,"_206":314,"_315":316,"_242":317,"_318":319},"publishedToNostr","htmlContentKind30023","

Sports, live events, original IP and proprietary data represent the hottest assets in media right now.

Why it matters: The next wave of media deals is not just about owning content, but using scarce assets to drive fandom and then owning and optimizing that customer relationship.

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