tech
Casey Neistat can't figure out YouTube's algorithm anymore
The creator told Axios AI+ NY Summit that YouTube success has become unpredictable.
TL;DR
- Casey Neistat no longer fully understands what drives success on YouTube.
- AI recommendation systems have made YouTube unpredictable, even for established creators.
- Neistat finds his own videos' success is now dictated by an algorithm he doesn't comprehend.
- He aims to focus on the "human aspect of filmmaking" and sees parallels with directors who prioritize practical effects.
- Neistat warns that AI-generated content will be embraced quickly and advises creators to adapt.
- He believes the next generation of Hollywood talent will emerge from YouTube creators with a better understanding of audience appetite.
- Neistat is involved with ModRetro, a startup focused on handheld gaming systems, due to his frustration with current technology and phone usage.
- He is drawn to ModRetro's mission of creating products centered on the "love of the game" as an alternative to contentious relationships with technology.