tech
Google will now disclose which ads are made with AI
While Google prohibits misleading and deceptive ads, an ad can still leverage AI to create some type of synthetic or digitally altered content. Until now, that's something Google only required election ads to disclose.
TL;DR
- Google is introducing a feature to identify ads created with AI.
- The disclosure will appear in the "My Ad Center" panel.
- Users can access this information via Google Search, YouTube, and Google Discover.
- Disclosure will be automatic for ads made with Google's generative AI tools.
- Advertisers will need to manually indicate AI use for ads created elsewhere.
- In some markets, AI labeling may be required by local law.