tech
The Gen Z-ers saving their parents’ fashion shops on TikTok
The younger generation’s social media posts are bringing an emotional, human element to spreading the word among their peers
TL;DR
- Younger generations are using social media to promote their parents' fashion businesses.
- Social media posts add an emotional and human element to marketing.
- This strategy is helping to spread the word among their peers.
- The use of platforms like TikTok is instrumental in this effort.