tech
Exclusive: New AI start-up with ‘extreme’ work culture takes over S.F. office abandoned by Cruise
A San Francisco artificial intelligence start-up valued at $26 billion is set to fill a South of Market building that once formed part of Cruise's sprawling headquarters.

TL;DR
- AI start-up Cognition is leasing 180,000 square feet at 333 Brannan St. in San Francisco.
- The building was formerly part of Cruise's headquarters, which has been seeking subtenants for its former office spaces.
- Cognition's valuation has surged to $26 billion following significant fundraising.
- This expansion will greatly increase Cognition's presence in San Francisco.
- The AI sector's demand for office space is increasingly focusing on the South of Market (SoMa) neighborhood.
- Cruise's robotaxi business faced significant setbacks after a 2023 crash, leading to regulatory suspensions and a restructuring by General Motors.
- Cruise has also attempted to sublease other buildings in its former campus.