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Ferrari is using IBM's AI to create F1 superfans
IBM and Scuderia Ferrari HP take TechCrunch inside how they are redefining the fan experience.
TL;DR
- IBM partnered with Scuderia Ferrari HP to enhance Formula One fan engagement.
- The partnership focuses on using artificial intelligence to improve the Ferrari fan app.
- New app features include games, AI-written race summaries, and behind-the-scenes content.
- The goal is to make fans feel more connected to the team through personalized experiences.
- Formula One is attracting tech companies like IBM, AWS, Oracle, and Anthropic for sponsorship and data analytics.
- Ferrari's fan app strategy is unique among F1 teams, focusing on a standalone app rather than social media.
- The app now offers content in Italian and aims for year-round fan engagement.
- Engagement data for the app has shown a significant increase since IBM's involvement.