economy

Buyers are circling ad tech again

Luma Partners says discussions are picking up as buyers chase data, connected TV and AI tools.

Buyers are circling ad tech again

TL;DR

  • Ad tech, marketing tech, and digital content deals are showing signs of a second-half rebound.
  • Geopolitical and macro uncertainty had slowed dealmaking earlier in the year.
  • Recent market activity is bringing buyers back.