Veritas expands its anti-counterfeit chip to jewelry, trophies, and fragrance bottles
Counterfeiters are getting better at replicating brands' marks and passing off dupes, known as "superfakes," as genuine items. A startup called Veritas wants to tackle the problem with its own chip that verifies goods.
TL;DR
- Veritas has created a chip designed to authenticate luxury goods and prevent counterfeiting.
- The chip can be easily inserted into products and generates a secure, unique response with each interaction.
- The latest version of the chip works on metal surfaces and can be scanned through glass, suitable for jewelry, trophies, and fragrance bottles.
- The company has raised $1.75 million in pre-seed funding.
- Veritas has partnered with ATHLOS and has previously embedded chips in items like LeBron James's shoes.