tech
Axios House: The one thing AI can't make
AI is rewriting the rules of media faster than anyone can keep up, media and brand leaders said.
TL;DR
- AI is rapidly changing the media and brand industries.
- Real reporting, genuine outcomes, and authentic personalities are becoming more valuable due to AI-generated content.
- A sustainable business model for independent journalism and creative work is essential in the age of AI.
- The New York Times is involved in lawsuits against OpenAI, Microsoft, and Perplexity over AI's use of their content without permission.
- Brand building in an AI-saturated world relies on consistency and a singular mission.
- Live sports and unscripted TV demonstrate the enduring power of real-time, shared human experiences.
- Human input is necessary to provide relevance and context to AI-generated content, focusing on timing, nuance, and subtleties.