tech
BCG trains AI sales agent Jamie on its best sellers
Boston Consulting Group is training an AI sales agent called Jamie on both its best and worst sellers’ behaviours, using call transcripts and engagement patterns to build a system that coaches human salespeople and improves over time. Vercel has already taken the same approach further, cutting its 10-person SDR team to one human overseeing an AI agent. BCG earned $3.6 billion from AI consulting in 2025 (25% of $14.4 billion revenue) and is part of OpenAI’s Frontier Alliances for enterprise AI deployment.
TL;DR
- BCG's AI sales agent, Jamie, is trained on both effective and ineffective sales behaviors from human sellers.
- The system aims to coach human salespeople by providing personalized feedback based on call performance.
- Jamie learns from a repository of internal expertise, client knowledge, and historical sales call data.
- BCG's broader AI strategy includes significant revenue from AI consulting and the expansion of its technology divisions.
- Other companies, like Vercel, have adopted similar AI training principles, leading to workforce adjustments.
- BCG is part of OpenAI's Frontier Alliances, helping clients implement and manage AI agent platforms.
- Training AI on failures may be more systematic and effective than solely focusing on successes.