economy
When Brands Lose Their Magic
From mayonnaise to toothpaste, household names in the US are being undercut by own labels and outshone by insurgents
TL;DR
- Household brands in the US are losing their market position.
- Private labels are undercutting the prices of established brands.
- Newer, insurgent brands are outshining traditional household names.
- This trend affects a wide range of products, including mayonnaise and toothpaste.