Apple bets AI can finally make us want a smart home
The $299 HomeView is Apple's bet AI can fix the smart home.
TL;DR
- Apple is releasing new smart home devices, betting that AI can finally make the smart home concept successful.
- The new products emphasize easy setup and integration with Apple's ecosystem, with AI helping to solve problems and coordinate devices.
- Key announcements include a $299 HomeView smart display with AI Siri, and a collection of connected home accessories developed with partners like LG and Schneider Electric.
- The smart home market has struggled to gain traction, with U.S. smart speaker sales declining in recent years.
- Apple's success will depend on convincing consumers that these new devices are necessary, beyond the capabilities of their smartphones.