Instagram's Effect Builder makes new filters from AI prompts
Posts from this topic will be added to your daily email digest and your homepage feed.
TL;DR
- Instagram's Effect Builder uses AI to generate custom filters for Stories.
- Users can describe their desired filter in a prompt box and attach style reference images.
- The tool allows for previewing AI-generated effects and requesting changes.
- Filters must pass a safety review before being available to other users.
- Approved filters link back to the creator's profile.