tech
Europe’s AI labeling and transparency rules are now in effect
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TL;DR
- New EU AI Act transparency rules require disclosure of AI interactions and generated/altered content.
- Providers must ensure AI systems notify users of AI interaction and include machine-readable marks on synthetic media.
- Deployers must label AI-generated or manipulated deepfake content.
- Non-compliant companies face fines up to €15 million or 3% of global annual turnover.
- New AI systems must comply immediately; existing ones have until December 2nd.