Italian PM Giorgia Meloni Seeks to Trademark Her Voice Amid Rise of AI Deepfakes
Italian Prime Minister Giorgia Meloni has applied to trademark her voice with the European Union Intellectual Property Office (EUIPO), seeking legal protection against its unauthorized use in deepfakes made with artificial intelligence (AI).
TL;DR
- Italian Prime Minister Giorgia Meloni applied to trademark her voice with the EUIPO.
- The application seeks legal protection against unauthorized use of her voice in AI deepfakes.
- The application includes a four-second audio recording of Meloni saying "I am Giorgia Meloni."
- Meloni has previously been a target of deepfakes and has expressed concerns about AI's potential to deceive and harm.
- Other public figures like Guido Crosetto, Drake, The Weeknd, Tom Hanks, Scarlett Johansson, Sandra Bullock, Johnny Depp, and Taylor Swift have also faced issues with AI-generated impersonations.
- The trademark application is currently under examination by the EUIPO.