Jensen Huang reportedly engaged a PR firm with a history of handling high-profile sex scandals a year ago

The PR firm was enlisted shortly after an October 2025 New York Times report described Alice Huang's business dealings with Jensen Huang, Wired reported.

Jensen Huang reportedly engaged a PR firm with a history of handling high-profile sex scandals a year ago

TL;DR

  • Nvidia CEO Jensen Huang hired crisis communications firm Heller Inc. over a year before acknowledging an extramarital affair.
  • Heller Inc. is known for handling high-profile sex scandals and has advised figures like Anthony Weiner and Mario Batali.
  • The firm was brought in after a report on Nvidia's chips being acquired by a Singapore-based company with ties to China, led by Alice Huang, who was linked to Jensen Huang.
  • Jensen Huang acknowledged an affair with a former executive from the company, though he did not name Alice Huang.
  • Nvidia's board announced an independent investigation into potential foreign intelligence efforts targeting Huang.