tech
I'm Wix's CMO. I use AI agents to survive 6 a.m. meetings, and am looking to hire 'full-stack' marketers.
Wix's CMO says he's deploying AI and "super agents" to reshape his marketing department, and changing up roles.
TL;DR
- The CMO uses AI tools like ChatGPT, Gemini, and Claude to improve idea generation and execution.
- A personalized 'super agent' built on Base44 helps manage a demanding schedule by sending meeting reminders with prep materials.
- This agent also reviews leads via HubSpot and email, providing daily reports on lead health and pipeline status.
- Another agent monitors social listening, measuring online posts and engagement.
- The marketing department is being reshaped around 'full-stack marketers' who can handle projects from start to finish.
- This shift aims to make the department more agile, reducing feedback loops and accelerating the move from idea to production.
- AI is seen as a 'superpower' that expands what's possible, not just efficiency, making individuals smarter.
- The CMO believes the younger generation will adapt more easily to AI than older professionals.
- Talented individuals combined with AI tools break down traditional role boundaries, enabling broader capabilities.