tech
The future of Hollywood isn’t feeding prompts into vanilla gen AI models
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TL;DR
- Generative AI in filmmaking has predominantly resulted in low-quality, inconsistent footage.
- The Tribeca Film Festival featured projects exploring how human artists can effectively leverage AI technology.
- Google DeepMind's "Dear Upstairs Neighbors" used custom AI models and human-led workflows to overcome AI limitations, creating a visually distinct and cohesive film.
- Other films like "Roar" and "ChikaBOOM!" highlighted the inherent technological limitations of current AI video generation.
- OpenAI's films "Smoked" and "Mauvais Soleil" also showed filmmakers working around AI limitations.
- The future of AI in Hollywood is more likely to involve bespoke AI models developed in partnership with studios and guided by human artists, rather than fully automated content creation.
- Ash Koosha's "Dreams of Violets" demonstrated a low-cost, single-person production using multiple AI tools for a docudrama.