tech
The data center fight is hitting a fever pitch. Here's how they actually work
They're often big, windowless warehouses without any humans in sight.
TL;DR
- Public opposition to data centers is growing due to their environmental impact, with 70% of Americans opposing their construction.
- Data centers house powerful servers crucial for internet services and AI model training, consuming vast amounts of electricity and water for cooling.
- Protests, including a partnership between Jason Kelce's beer company and Liquid Death, target data centers' water usage.
- Political opposition from both Republicans and Democrats is emerging, potentially impacting future support and investment.
- While data centers are significant consumers of electricity and water, newer designs can improve efficiency and water reuse, and their water consumption is less than several other industries.
- Big Tech companies are heavily invested in data center construction, facing the challenge of managing public perception and community relations.