New Microsoft gaming chief has "no tolerance for bad AI"
But Asha Sharma faces scrutiny for lack of gaming experience.
TL;DR
- Asha Sharma, newly appointed head of Microsoft's gaming division, states she has "no tolerance for bad AI" in game development.
- Sharma emphasizes that games are art crafted by humans and that "great stories are created by humans."
- Her statements suggest a line against generative AI tools, distinguishing "bad AI" from "innovative technology."
- The gaming industry is divided on AI use, with some studios facing backlash for using generative AI assets, while others see AI tools as beneficial.
- Sharma's lack of prior professional experience in the video game industry and limited personal history with Xbox games are points of scrutiny.
- Her appointment follows the departures of Phil Spencer and Sarah Bond, with Matt Booty promoted to executive vice president and chief content officer for Xbox.