tech

Can anyone look cool wearing Snap’s $2,000 glasses?

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Can anyone look cool wearing Snap’s $2,000 glasses?

TL;DR

  • Snap's new Specs smart glasses are priced at $2,195 and feature a bold, distinctive design.
  • The company is marketing them as a high-fashion item, using celebrity models and a renowned fashion photographer.
  • The glasses are significantly heavier than typical eyewear and most other smart glasses, raising comfort concerns for extended wear.
  • The conspicuous design, similar to past smart glasses that faced ridicule, may deter average consumers.
  • Snap seems to be targeting early adopters with these aspirational, high-cost glasses, potentially paving the way for more mainstream models in the future.