An AI Founder's Guide to Taste—Online and Off
Flora’s Weber Wong raised $42 million for his creative AI startup. He also spent 10 weeks waiting for the right couch.

TL;DR
- Weber Wong founded Flora, an AI-native creative tool startup, and believes AI enhances, rather than hinders, creativity.
- Flora raised $42 million and has worked with clients such as Pentagram, MSCHF, and A24.
- Wong, a former investment banker and venture capitalist, started Flora while studying at NYU Tisch.
- He views New York City as a vital hub for the creative industry.
- Wong places significant importance on office aesthetics, including furniture and decor, seeing it as integral to the company's creative output.
- He works out in the morning, focuses on emails and product strategy, and engages in customer calls and product meetings.
- Wong also journals on weekends to reflect on his professional and personal thoughts.
- He is excited about upcoming product launches that will enhance Flora's features.