Meet Aurora: the invite-only, $10,000-a-year AI concierge that anticipates the ultrawealthy’s every need
Most luxury concierge services are built for life’s big moments like finding a last-minute villa or making the finishing touches on a once-in-a-lifetime trip. But a new app is betting the ultrarich want help in life’s small moments, too.
TL;DR
- Aurora is an invite-only app that combines AI with human experts to manage luxury lifestyles for the ultrawealthy.
- It costs $10,000 annually, plus a $5,000 initiation fee, and uses member data from calendars and wearable tech to anticipate needs.
- The app can proactively suggest and book services like wellness treatments based on data like jet lag, or even fulfill specific requests like sourcing rare food items.
- Aurora emphasizes the blend of AI's speed and accuracy with human taste, relationships, and expertise for a curated experience.
- The company has secured several hundred members in its first eight months and hosts exclusive members-only events.
- Future plans include collaborative features allowing members to plan alongside family and friends.