Instagram cracks down on AI accounts pretending to be human
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TL;DR
- Instagram is taking action against fake AI influencer accounts that do not self-label.
- Accounts failing to self-label AI-generated profiles will have their reach limited.
- Posts from penalized accounts will not be recommended to non-followers on Reels and Explore.
- The label "AI creator" will be changed to "AI-generated profile" for clarity.
- Instagram acknowledges user desire for transparency regarding AI-generated people.
- The new policy does not allow filtering of all AI-generated content.