Google Maps is getting an AI ‘Ask Maps’ feature and upgraded ‘immersive’ navigation

The tech giant says the "Immersive Navigation" launch is the biggest update to Maps in over a decade.

Google Maps is getting an AI ‘Ask Maps’ feature and upgraded ‘immersive’ navigation

TL;DR

  • Google Maps is introducing 'Ask Maps,' an AI-powered conversational feature using Gemini to answer complex, personalized user queries.
  • The 'Immersive Navigation' update offers a 3D view of the surroundings, including buildings and terrain, along with detailed road information like lanes and traffic lights.
  • Navigation guidance is enhanced with natural voice instructions, smart zooms, and transparent buildings for better anticipation of turns and lane changes.
  • 'Ask Maps' personalizes suggestions based on user history, such as preferred restaurant types or locations.
  • Immersive Navigation explains route trade-offs (e.g., traffic vs. tolls) and alerts drivers to real-time disruptions like construction and crashes.
  • Users can preview destinations using Street View and receive parking recommendations before arrival.
  • Both features leverage data from Google Maps and Waze communities.
  • 'Ask Maps' is rolling out now in the U.S. and India on mobile, with desktop availability coming soon.
  • Immersive Navigation is rolling out in the U.S. today on eligible devices and platforms.