tech
Polaroid tells people to jump in some water 'before the data centers drink it all up'
Polaroid is one of a growing crop of brands leaning into anti-AI marketing. The 'cheeky' ad is part of its 'the best of summer is analog' campaign.
TL;DR
- Polaroid is using anti-AI marketing, with a billboard at Coney Island Beach stating: "Go jump in some water before the data centers drink it all up."
- The ad campaign, titled "the best of summer is analog," is linked to the launch of their new Go Generation 3 camera.
- The campaign addresses the growing debate about the environmental impact of AI, specifically the large water usage of data centers for cooling and power.
- Polaroid's creative director stated the company is "deeply pro-human" and aims to highlight what humanity stands to lose.
- Some tech leaders are pushing back on criticism, citing advancements in cooling technologies, while others like Nvidia are developing liquid cooling systems to reduce water usage.