Creative Work Is About to Look a Lot More Like Programming
Flora's Weber Wong on why creative professionals need to stop thinking in artifacts and start thinking in systems
.png)
TL;DR
- Traditional creative tools and current generative AI models often result in 'artifact thinking,' producing discrete outputs one at a time from scratch.
- The future competitive advantage for creatives will be in orchestrating AI models into workflows, not just accessing the best individual models.
- Visual programming, through node-based workflows, offers a structured yet flexible way to build, see, share, and recreate creative processes.
- Moving from 'assembly worker' to 'architect' means creating systems that generate multiple outputs, can be updated efficiently, and compound in value over time.
- Creative professionals should focus on building workflows, understanding model building blocks, sharing their creations, and investing in platforms that support system design.