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Pepsi snags the polar bear for an apparently AI-free ad.
After so many people hated Coke’s AI holiday ad, Pepsi’s Taika Waititi-directed Super Bowl ad looks like standard CG, as a bear chooses Pepsi over Coke in a blind taste test.
TL;DR
- Pepsi's Super Bowl ad, directed by Taika Waititi, uses standard CG.
- The ad features a bear choosing Pepsi over Coke in a blind taste test.
- This contrasts with Coca-Cola's negatively received AI holiday ad.
- Pepsi exec Gustavo Reyna highlighted the importance of human craft and creativity.