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Juli 14, 2026
Match Group Study Finds Negative Sentiment Toward AI in Dating
A study by Match Group found that 47% of U.S. singles have a negative view of artificial intelligence in romantic contexts. While many see potential for AI to assist in tasks like profile creation, a majority would not date someone using an AI companion app.
U.S. daters are embracing artificial intelligence as a behind‑the‑scenes helper—but drawing a firm line against letting it into the heart of their romantic lives.
Early experiments with AI dating tools
As major dating apps raced to add AI features, companies like Bumble launched an AI assistant and Tinder significantly boosted spending on AI tools, even slowing hiring to fund them.1 Hinge’s CEO went so far as to step down to start a more AI‑focused dating app.2
Match Group’s June survey: AI as tool, not partner
In June 2026, Match Group, owner of Tinder, Hinge, Match.com and OkCupid, released survey data from about 1,000 U.S. singles aged 18 to 39 examining attitudes toward AI in dating.1 The results suggest “singles see AI as a dating tool, not as a dating prospect.”1
On the practical side, 74% of respondents said they use ChatGPT, and roughly 64% said AI helps them “create a stronger dating profile, keep dating app conversations going and start a conversation.”1 Match summarized the sentiment this way: “Ask singles what they want from AI in dating, and the answer is pretty consistent: help with the hard parts, but hands off for the human parts.”2
Backlash to AI in romantic roles
Yet when AI moves from assistant to emotional stand‑in, attitudes turn sharply negative. Match found that 47% of singles view AI negatively “in the context of romantic relationships,”1 and about 40% would refuse to date someone who uses an AI companion app, rising to 51% among women 18–24.1 Match describes a “near‑universal” disapproval of actually dating an AI, like in the film Her.2
Broader context: limited appetite for AI companions
Pew Research data released the same week shows most Americans remain “largely uninterested in falling for a bot”: only 10% report turning to chatbots for emotional support and 4% for companionship.1 For now, singles appear willing to let AI smooth out dating “friction” — but not to replace the messy work of authentic human connection.1
[1] Match Group survey says singles don't want AI love — “Singles see AI as a dating tool, not as a dating prospect,” and 47% view AI negatively in romantic relationships.
[2] Almost half of U.S. singles feel negatively about AI in dating, Match says — Match reports “near‑universal” disapproval of actually dating an AI, even as 64% see ways AI could help their dating journey.