Instagram is adding an AI ‘assistant’ to tell you how to post
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TL;DR
- Instagram's Edits app now features an AI 'creative assistant' that provides feedback on user posts.
- The assistant uses data from a user's Instagram account to offer suggestions on trends, content performance, and optimization.
- Creators can ask the AI questions about trending topics, why certain content performed well, and how to improve engagement.
- This feature is similar to YouTube's recent AI-powered dashboard updates aimed at maximizing creator engagement.
- The shift towards offering detailed metrics and AI optimization tools contrasts with platforms previously limiting such information.