Snap tries to bring AR glasses to enterprise market, partnering with Nvidia, AWS and Salesforce
Snap is partnering with Nvidia, Amazon Web Services and Salesforce as part of an enterprise sales push centered on its $2,000 Specs AR glasses.
TL;DR
- Snap is partnering with Nvidia, AWS, and Salesforce to target the enterprise market with its Specs AR glasses.
- CEO Evan Spiegel aims to position Specs as a computer for professional use, not just a photo-taking device.
- The company believes Specs' design is better suited for tasks like assisting field technicians compared to bulkier AR/VR devices.
- Snap is also launching Specs Intelligence, a consumer-oriented AI service that works across AR glasses and other devices.
- Spiegel commented on AI safety, stressing the need for coordinated international responses and focusing on actual potential harms.
- The company has not yet determined specific pricing for Specs Intelligence, but it will include a free tier and tiered paid options.