TikTok expands into restaurant guides with 'Must Eat' feature
The move puts TikTok in more direct competition with platforms like Yelp and Google.
TL;DR
- TikTok introduced a new feature called "Must Eat" for restaurant discovery.
- The feature uses over 40 million posts and comments to compile restaurant recommendations.
- Users can browse restaurants by city and filter by cuisine, price, rating, and location.
- Recommendations are divided into "Everyday Eats" and "Elevated Dining."
- Select restaurants can be booked through TikTok via OpenTable.
- The feature is initially launching in New York City, Los Angeles, and San Francisco.
- This move places TikTok in direct competition with platforms like Yelp and Google Maps.