Google reportedly tests paying publishers for AI search results
Posts from this topic will be added to your daily email digest and your homepage feed.
TL;DR
- Google is testing a pilot program to pay publishers for content used in AI search features.
- The program involves about 100 publishers and has been running for less than a year.
- Payments are based on the contribution of publisher content to AI Overviews, AI Mode, and Gemini.
- Participating publishers have reported earnings ranging from tens of thousands to over a million dollars.
- Google's AI search changes have drawn criticism from publishers and lawsuits, as well as regulatory scrutiny.
- The UK has ruled that Google must allow publishers to opt out of AI search features.
- The European Union is investigating the impact of Google's AI features on web traffic and has ordered changes to its search engine.