Reddit is going logged-in only. Blame Google AI Overviews.
Like publishers everywhere, Reddit is learning the hard lesson that Google giveth — and Google taketh away traffic.
TL;DR
- Reddit is transitioning to a logged-in only platform.
- This decision is a response to decreased traffic attributed to Google AI Overviews.
- The move reflects a broader trend of publishers facing traffic volatility due to search engine changes.
- Reddit is taking control over its content and traffic sources.