Reddit is moving to “a logged-in-only experience,” CEO says
Reddit’s search traffic “was down meaningfully” last quarter.
TL;DR
- Reddit plans to implement a logged-in-only experience for all users.
- CEO Steve Huffman stated this change aims to improve user experience and ad targeting.
- The shift is also intended to protect Reddit's data and adapt to global regulations.
- Testing will commence in select non-US markets in Q4.
- The decision comes after a notable decrease in Reddit's search referral traffic.
- Logged-in and app users are considered Reddit's most valuable users.
- Recent changes include stricter login requirements for Old.Reddit.com and blocking third-party apps via API pricing.