Amazon's detailed customer dossiers are just the tip of the iceberg in the AI era
The detailed "About You" feature from Amazon is one example of how companies are collecting data on consumers.
TL;DR
- Amazon's "About You" feature creates AI-driven summaries of shopper preferences.
- McDonald's provided a 515-page dossier to a reporter requesting customer data.
- AI agents are being embedded deeper into users' personal lives, collecting data from emails, calendars, texts, and bank accounts.
- AI companies may monetize collected data through subscriptions or by influencing purchasing decisions.
- Concerns exist regarding the security and privacy of extensively collected customer data.