Microsoft stops insisting you need a "Copilot+ PC"
Microsoft’s new Surface laptops forgo Copilot+ PC branding.
TL;DR
- Microsoft's new Surface computers meet the requirements for Copilot+ PCs but are not being marketed with that label.
- Copilot+ PCs are defined by specific hardware requirements, including 16GB RAM, 256GB storage, and an NPU rated at 40 TOPS or higher.
- Reasons for shifting away from the Copilot+ PC branding may include security concerns over the Recall feature and the campaign potentially having served its purpose in establishing 'AI PCs'.
- Industry interest in AI PCs appears to be waning, with manufacturers finding it difficult to push the message, exacerbated by RAM shortages and the availability of cloud-based AI options.
- Dell has also reduced the emphasis on AI PC branding in its recent laptop lineups.
- The emergence of new technologies like Nvidia's RTX Spark GPUs may also be shifting marketing focus away from the Copilot+ PC concept.