Deezer’s latest move in the AI-music fight is not an outright ban. Instead, the streaming service is preparing a switch that lets listeners decide whether algorithmically generated songs belong in their experience.

The company first built AI-detection tools last year, when synthetic music accounted for roughly 10% of its daily uploads. The volume then accelerated sharply. By July, Deezer said AI-generated tracks had risen to more than half of all daily uploads — about 90,000 songs a day.¹

That flood helped push the platform toward a more user-led response. A survey cited by Deezer found that about 45% of its customers wanted a way to remove AI music from their feeds. The forthcoming on/off toggle, due before the end of the year, will exclude “AI-generated tracks, albums, and the related artists” from search results and the listening experience.²

Chief executive Alexis Lanternier cast the feature as a protection of preference rather than a judgment on every AI-made recording. “We’ve seen clear user demand for the ability to filter out AI-generated music,” he said, adding that listeners who choose the setting can “focus only on human creators and creations.”¹

Deezer’s position sits between rival approaches. Bandcamp has banned AI tracks altogether, while Tidal has cut off monetization for AI uploads. Spotify has taken a lighter-touch route, emphasizing labels for AI tracks and artists rather than removal. Deezer is betting that a clear opt-out can satisfy listeners unsettled by the surge without making the platform’s catalogue smaller for everyone.¹