Meta’s Muse AI agent is moving from experiment to paid feature: it can now call U.S. businesses on users’ behalf, handling tasks such as dinner reservations and calls to insurance or cable companies. The feature is available to subscribers, with plans starting at $20 a month.¹

The rollout follows a September test with a limited group of early adopters. On November 12, 2026, Meta chief AI officer Alexandr Wang announced the broader availability, pitching Muse as a way to take on calls people would rather avoid. The company says Muse has more than 10 million users.¹

The convenience comes with a paywall. While any paying U.S. subscriber can now ask Muse to make a call, free users are not included; the tool’s heavier-use plan costs $100 a month. Another account of the launch likewise describes the calling feature as limited to paying U.S. subscribers.²

There is also a practical hurdle: businesses may not welcome an AI voice on the line. Some receptionists already hang up when they recognize an automated caller, even as improving voice technology could make agents harder to distinguish from people.¹

Meta is betting that patience and persistence will make Muse useful where customer service frustrates consumers—phone trees, long waits and transfers between departments. But the feature’s success will hinge not only on what the agent can do, but on whether businesses are willing to talk to it.