tech

Substack bets readers want to pay for content written by humans with new AI detection tool

The platform is betting that subscribers value authenticity and will pay for content verifiably created by humans.

Substack bets readers want to pay for content written by humans with new AI detection tool

TL;DR

  • Substack is integrating Pangram, an AI-detection tool, into its platform.
  • Users can scan text (posts, comments) to estimate the percentage of human-written versus AI-generated content.
  • The feature requires text to be longer than 100 words and published after July 21.
  • Creators will have access to Pangram to review their drafts and report perceived errors.
  • Substack will add a feature for creators to disclose their AI usage.
  • This move is part of Substack's strategy to promote authenticity and trust in a landscape increasingly populated by AI-generated content.
  • CEO Chris Best stated that AI-generated content pollutes online spaces and undermines trust in authorship.