economy
Can canned cocktails revive the booze business?
Young customers are flocking to ‘ready-to-drink’ beverages as other alcohol sales slump
TL;DR
- Young customers are increasingly purchasing ready-to-drink (RTD) alcoholic beverages.
- Sales of other alcohol categories, including wine and spirits, are declining.
- The convenience and diverse flavor profiles of RTDs are key factors in their popularity among younger demographics.