tech
Apple touts $1.4 trillion in App Store billings and sales, 90% without a commission
Apple's App Store generated $1.4 trillion in sales, up from $1.3 trillion last year, with $149 billion in sales for digital goods.
TL;DR
- The App Store facilitated over $1.4 trillion in developer billings and sales in 2025, up from $1.3 trillion the prior year.
- 90% of the $1.4 trillion in transactions did not involve developer commissions.
- $1.1 trillion was from sales of physical goods and services, while $149 billion was from digital goods.
- In-app ad revenue reached $151 billion in 2025.
- The App Store had over 850 million average weekly users from 175 countries and regions in 2025.
- 40 of the top 100 apps in 2025 had consumer-facing AI capabilities and saw stronger billing growth.
- App Store billings and sales have more than doubled in China in the last six years, and more than tripled in the U.S. and Europe.
- Growth in physical goods and services includes retail, grocery delivery, ride-hailing, and travel.